Sunday, March 7, 2010

Change isn’t an event, it’s a process. Think about a child learning how to walk. There’s no single moment when he learns how to do it. He staggers and struggles until, finally, one day he takes a few steps – and then falls down. But he doesn’t give up. He tries again and again, and before too long, he’s running.

Switch: How to Change When Change is Hard by Chip and Dan Heath

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